As we celebrate our 10-year anniversary, we are thrilled to reveal our new look! One year ago we began a journey of seeking to better understand who we are and how to communicate with our diverse supporters in clear and compelling ways. The process involved conversations with employees and board members, our Congolese community, and our global network of friends and supporters on how they understand and talk about CI, and how we could improve our communication with all our constituents.
Based on this feedback, our team worked together to identify our “voice” and design a strategy and visual story that clearly speaks to who we are – a Congolese-led, global organization committed to Christ-centered transformation of lives and a flourishing Congo. This led to a brand that everyone across continents can know and share.
Who we are
Congo Initiative is an envisioned community of Christ-centered Congolese leaders and global partners united for the transformation of lives and a flourishing Democratic Republic of Congo.
Our vision is simple. Live by faith and with confidence. Work hard for the common good. Forgive and be forgiven. Do not dwell in the past or conform to the pattern of the world. Do something new and be transformed by renewing your mind.
Empowered by this vision, Congo Initiative educates ethical leaders who have integrity; invests in a sustainable vibrant Congolese society; and develops grassroots initiatives for peace, hope, and justice. In this vision, we are together—being transformed to transform.
Hope and inclusion are at the heart of everything we do—including our tagline. The community CI creates is our unique benefit, and we invite all to join the transformative work taking place in Congo. How do we say that in three words? Together we are
There’s no period at the end of our tagline because transformation involves many things. So, we invite our community and supporters to finish the sentence. Say it aloud. “Together we are.” Now finish the sentence with the efforts you hope to help CI and Congo realize.
Together we are empowering women.
Together we are elevating peace and justice.
Together we are educating the next generation.
Together we are being transformed to transform.
Together we are!
A New Thing
At CI, we believe God continues to do “a new thing” in Congo. Our new logo mark is five half circles arranged as a sunrise, representing this newness, hope, and growth. Like a sunrise brings a new day that transforms the world around us, CI is transforming lives and communities in Congo. Interconnected and overlapping, the image conveys CI’s ethos of tuko pamoja (we are together) and represents distinct parts of our identity.